The Arts, Beats & Lyrics presented by Jack Daniel’s Tennessee Honey Activation

Memorable Brand Activation- Case Study

Overview:

Getting people to come to one event is easy but when you have a multi-city event, that is a little harder.  Same people usually wont be attending but the goal is for the attendees of the first city to spread the word to the other cities.  The main question is, how can you make your guests share your event to others that is in the other cities?  Providing free give aways such as t-shirts, headbands, free drinks, etc. is a great incentive and a great way to get your brand and/or your continuous multi-city event to be advertised.  Guests or customers posting that they received free gear and stuff catches some of their followers attention.  People doing IG stories showing your event is great but if you want to go over the top for your guests/customers to post dazzling, eye catching content that fits the vision of your event then we have something that will work for you. Jack Daniel’s, one of the world’s best American Whiskey, Tennessee Honey hosts a multi-city event called The Arts, Beats & Lyrics.  This event show exhibits and supports urban visionary artists and musicians who share similar values in terms of authenticity, creativity and individuality.  These events have featured performances from well-known artists such as Kendrick Lamar, Rapsody, Mannie Fresh, Scarface and Bun B.

Why Jack Daniel’s Tennessee Honey went with the Orbital 360 Slow Mo Booth Experience:

Jack Daniel’s Tennessee Honey decided to go Orbital 360 Slow Mo Booth Experience for one simple reason; It can show case both a local artist and musician in one.  The ability to put the marketed artist work as an overlay on the video in conjunction with a partial of the marketed musicians beats in the video truly embraces, exhibits and supports their vision to show case these urban artists and musicians.

Check out a sample video with the artwork and audio imbedded into the video:

In addition to the marketed artist ad musician, this lets the guest be a part of the event by letting them be creative on what they want to do on the Orbital 360 Slow Mo Booth Experience.  To tie everything together physically and digitally, prior to them being able to get their video airdropped, emailed, texted or scanning a QR code, they would fall in line to get free merchandise such as t-shirts, sling bags, hats, etc.  With them receiving the video that they created, this allows them to be able to post the event branded artist work and musicians music to their social media and be able to let everyone else know about Jack Daniel’s Tennessee Honey Arts, Beats & Lyrics event.

Ending Results for The Arts, Beats & Lyrics presented by Jack Daniel’s Tennessee Honey:

Produced over 220+ videos Provided guests lots of physical merchandise for advertising   Check out our instagram post regarding this event: https://www.instagram.com/p/CpQ1i2zIHz-/