BRAND ACTIVATION

Showcasing Tequila Herradura and Celebrating Reason TDE’s Latest Album

Collecting Accurate Data While Providing Engaging Experiences

Overview

Brown-Forman reached out to our Los Angeles team for a fun event that not only showcases their Extraordinary Tequila – Tequila Herradura, but also celebrates singer Reason TDE’s latest album titled Porches. An interactive photo experience that captures both still images and videos were the must haves our client wanted for all who were in attendance. Prints weren’t necessary since most attendees love the idea of instant access to their media and being able to share it on their social media feeds. The solution: our Jolbooth Digital Experience.

We partnered with their design team to prepare a themed template that would match the overall campaign of Tequila Herradura – “Extraordinary Awaits”; Which showcases “colour, energy and movement.” The combination of jungle vibes with bright popping colors worked well with the custom backdrop of greenery that everyone posed in front off as well as the custom made Herradura neon sign.

RESULTS

Why the TWO EVENTS went with the Digital Photo Booth Option:

Our all digital photo booth experience was the perfect way to set the tone for a fun night ahead for the attendees while also capturing marketing information for our clients. By the end of the night we were able to capture multiple data to hand over to our client to use as a marketing strategy.

Our social media was able to gather lots of fun content to be able to put together a short reel to show off some captured media with the digital photo booth.

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OPEN AIR ACTIVATION

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