BRAND ACTIVATION
lucid motors HQ - end of year celebration
engaging employees with brand values, mission and culture through fun photo &video experiences.

Overview
Wow, what a blast! The Lucid Motors end-of-year celebration was a huge success, and our AI photo booth and Balloon Dome Booth were a major part of making it so. We were thrilled to help Lucid connect with their amazing employees and reinforce their brand values in a fun and engaging way.
Initially, our client had a concern about the event’s ability to meaningfully engage employees, especially when it came to reinforcing Lucid’s brand message. They wanted a memorable experience that went beyond just taking pictures.
Our solution? A double-dose of delightful photo and video fun! We set up our amazing balloon dome photo booth outside, where employees were surrounded by spinning balloons, creating a vibrant, playful atmosphere. This was a massive hit! The festive environment generated tons of excitement and naturally encouraged employees to create fun and memorable content.
Inside, our AI-powered photo booth really shined. Employees could snap a picture, and poof, instantly transform it into a backdrop featuring Lucid Motors vehicles, inspiring slogans, and even custom graphics. The possibilities were endless, and the results were amazing! It was a huge social media win!
We noticed immediate engagement as employees loved the personalized experience and how easy it was to share their photos and videos on social media using the pre-designed share options, which helped the client’s brand awareness reach new levels.
We also collected all the awesome content, which will provide the client with fantastic social media assets.
Their feedback indicated that it far exceeded their expectations, and we even got some requests to extend the activation to other events! By combining the joy of the Balloon Dome with the innovative technology of the AI photo booth, we helped Lucid Motors create a truly unforgettable event that engaged employees, reinforced their brand, and captured fantastic content. We’re really proud to have been a part of it.



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