BRAND ACTIVATION
Los Angeles Digital Photo & Video Brand Activation for Tequila Herradura x Reason TDE
An Interactive Digital Photo Booth Activation Built for Engagement, Content and Data Collection
Activation at a Glance
Client: Brown-Forman / Tequila Herradura
Featured Artist: Reason TDE
Event: Porches Album Celebration
Location: House 43 – 4312 W Jefferson Blvd Los Angeles, CA 90016
Event Type: Brand Activation + Album Release Celebration
Experience: Digital Photo & Video Booth Activation
Primary Objectives: Guest engagement, branded content creation, instant digital sharing and attendee data collection
Deliverables: Branded photo and video content, custom digital template, instant sharing experience and post-event marketing data
Attendance: 150+ confirmed guests
Activation Duration: 5 hours
Total Captures: 161 total sessions between photos and videos
Content Delivered: 157 photos – 103 GIFs – 8 videos
overview
Brown-Forman partnered with One, Two, Smile! Photobooth to create an interactive digital photo and video activation in Los Angeles that brought together two distinct identities: Tequila Herradura and recording artist Reason TDE’s Porches album celebration.
The goal was to create more than a traditional photo booth experience. The activation needed to encourage guest participation, generate branded digital content, provide attendees with instant access to their photos and videos, and capture useful event data for the client.
Because printed photos weren’t necessary for this event, an all-digital experience provided the flexibility the campaign required. Guests could interact with the activation, create still photos and video content and receive their media digitally for immediate sharing.
Our team worked alongside the client’s creative team to develop a custom visual experience inspired by Tequila Herradura’s “Extraordinary Awaits” campaign. Bright colors, movement and tropical design elements were carried across the branded digital template and paired with a greenery backdrop and custom Herradura neon signage.
The result was a cohesive experiential activation that integrated the physical event environment with shareable digital content while keeping both Tequila Herradura and Reason TDE’s album celebration visible throughout the guest experience.
The Challenge: Showcasing Two Brands Within One Guest Experience
This event required the activation to support two different identities without allowing one to overpower the other. Tequila Herradura needed strong brand visibility while the experience also needed to feel connected to Reason TDE’s Porches album celebration.
At the same time, the client wanted an activation that could accomplish several goals simultaneously:
- Encourage guests to participate organically
- Capture both photos and video content
- Provide instant digital delivery
- Create content guests would want to share
- Maintain consistent campaign branding
- Capture attendee information that could provide additional marketing value after the event
Rather than treating the photo booth as standalone entertainment, the experience needed to become an integrated part of the overall brand activation.
The Solution: A Custom Digital Photo & Video Activation
We designed an all digital photo booth experience that combined interactive photography, video capture, branded content and instant digital sharing within one activation.
Guests were able to create both still images and video content throughout the event. Instead of waiting for printed photos, participants could receive their content digitally, making it easy to save or share their images directly from their phones.
The visual design was developed around the event’s creative direction. Our team collaborated with the client’s designers to incorporate the colors, movement and tropical aesthetic of Tequila Herradura’s “Extraordinary Awaits” campaign into the digital experience.
The surrounding environment reinforced that branding through greenery and custom Herradura neon signage, helping the physical activation and digital content feel like one coordinated experience.
The activation also created an opportunity to collect attendee information during the sharing process, giving the client useful post-event data in addition to the branded media created throughout the night.
Results: Branded Content, Guest Engagement and Actionable Event Data
The digital activation gave guests an easy way to interact with both brands while creating personalized photo and video content they could access immediately.
Throughout the event, the experience generated a library of branded content featuring attendees inside the custom Herradura environment. Because delivery was digital, guests could quickly access their media and share their favorite moments across social platforms.
For Brown-Forman, the activation served a second purpose beyond entertainment. The sharing experience provided an opportunity to collect attendee information that could support post-event marketing and campaign analysis.
The content created during the activation also gave our team additional visual assets that could be repurposed into social media content highlighting the event.
150+ Guest Captures
Photos and videos created during the activation
100% Sharing / Delivery Rate
Guests who received their content digitally
250+ Data Captures
Attendee records collected through the experience
5 Hours of Uptime
Activation remained operational throughout the scheduled experience
Check out our instagram post regarding this event:
https://www.instagram.com/reel/Cv2yhTzNwzm/?utm_source=ig_embed&utm_campaign=loading
Brand Activation Deliverables
For this Los Angeles activation, One, Two, Smile! Photobooth provided:
• Digital photo booth experience
• Photo and video capture
• Custom branded digital template
• Campaign-inspired visual design
• Instant digital image delivery
• Mobile sharing capabilities
• Attendee data collection
• Branded content creation
• Event activation support
• Post-event digital assets
Why a Digital Photo Booth Worked for This Brand Activation
An all digital photo booth was ideal for this activation because the client wanted guests to create and access content quickly without relying on physical prints.
Digital delivery allowed attendees to receive their photos and videos directly on their mobile devices, making the experience particularly well suited for social sharing.
For the brand, the activation also created opportunities beyond guest entertainment. Customized templates kept campaign branding visible across the content while the sharing process allowed attendee information to be collected for post-event marketing and analysis.
For experiential campaigns, corporate events, product launches and branded celebrations, this combination of interactive content, instant delivery and measurable engagement can turn a photo booth into a much more valuable marketing touchpoint.
Frequently Asked Questions About Digital Brand Activations
What is a digital photo booth brand activation?
A digital photo booth brand activation is an interactive event experience that allows guests to create branded photos, GIFs, videos or other digital content while engaging directly with a company or campaign. Content can be delivered instantly by text or email and customized with branded overlays, backgrounds, microsites and other campaign elements.
Can a digital photo booth collect attendee data?
Yes. Depending on the activation and guest experience, digital photo booths can incorporate lead capture and data collection during the content-sharing process. Brands can use this information to better understand engagement and support approved post-event marketing efforts.
Can a photo booth activation feature more than one brand or sponsor?
Yes. Multi-brand activations can be designed to incorporate multiple organizations, sponsors, campaigns or creative concepts within one cohesive experience. Branding can be integrated through templates, overlays, backdrops, microsites, props, digital environments and other touchpoints while maintaining a consistent guest experience.
Planning a Brand Activation?
Whether you’re launching a product, hosting a corporate event or creating an experiential campaign, our team can design a photo and video activation around your brand, audience and marketing objectives.
From digital photo booths and 360 video experiences to AI-powered activations and custom branded content, we’ll help you build an interactive experience guests actually want to participate in.
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