BRAND ACTIVATION
Maker's Mark NBA All-Star Weekend 2025 Activation
How Maker’s Mark Captivated NBA All-Star Guests with a High-Impact 360 Booth Experience
Overview
When a legacy bourbon brand like Maker’s Mark shows up at the NBA All-Star Weekend in San Francisco, expectations are high. Their goal? Create a memorable, content-rich brand moment at their exclusive event that would wow attendees, encourage real-time sharing, and leave a lasting digital impression.
This wasn’t just a party — it was a high-stakes brand activation attended by athletes, influencers, and VIP guests. Every second needed to feel intentional and immersive.
The Challenge: Cut Through the Noise and Go Beyond the Selfie
With countless brands vying for attention during All-Star Weekend, Maker’s Mark needed more than a backdrop and a photo op. They wanted an interactive content experience that matched the energy of the night, invited real engagement, and looked as premium as the bourbon in their glasses.
THE ASK WAS CLEAR:
Make the booth unmissable
Make the content shareable
Make the experience feel on-brand
Ending Results for Maker's Mark NBA All-Star Weekend 2025
The 360 booth didn’t just entertain — it activated. Here’s what we delivered:
✅ Over 4 hours of non-stop captures in branded 360 videos throughout the night
✅ Average social share time under 90 seconds from capture to post
✅ Videos achieved a combined estimated reach of 42,000+ impressions across Instagram and TikTok
✅ Maker’s Mark received real-time event content they were able to repurpose post-event
A Branded 360 Experience That Made Everyone Feel Like a Star - 360 Slow Mo Booth Experience:
At a glance, a 360 video booth might seem like just another party feature — fun, flashy, and interactive. But what we delivered for Maker’s Mark wasn’t just entertainment — it was strategic content architecture disguised as an unforgettable experience.
Here’s why it made such a powerful impact — and why this strategy can scale for any brand-driven event:
1. We Built with the End in Mind: Shareable, Branded Content
Most events hope guests will post. That’s a gamble. We engineered every touchpoint — from the motion-triggered capture to the overlay design and instant delivery — to create content guests want to post.
It wasn’t just about getting people to take a video — it was about:
- Making them look good in it,
- Giving them social-ready formats (vertical, music-backed, branded)
- Making the process frictionless, so the content hits Instagram or TikTok while the party is still hot
2. It Activated the Room Without Interrupting the Flow
Great event activations should never pull guests away from the energy. They should become a part of it.
The 360 booth worked because it:
- Drew attention visually (dynamic lighting, movement, crowd reactions)
- Created moments that organically led to word-of-mouth (“you have to try this”)
- Enhanced the party atmosphere instead of disrupting it
People weren’t dragged into the experience. They were pulled in naturally — by curiosity, excitement, and FOMO.
3. It Turned Passive Guests Into Brand Advocates
Not every guest is an influencer — but every guest is an amplifier if you give them the right tools.
By making the booth intuitive, fast, and rewarding, we empowered hundreds of attendees to:
- Become co-creators in the brand story
- Leave with a piece of the event in their pocket
- Extend the brand’s reach with zero added spend on ad placement
And since every video was watermarked and linked back to Maker’s Mark branding, it became free, native advertising from real people who actually enjoyed the event.
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